Rose Zerella
Rose has been at the heart of AFM since its founding in 1995. As our dedicated Practice Manager, Rose is affectionately known as the team’s “office mum” and the go-to person for client care. With a deep commitment to supporting both the AFM team and our clients, she has become an irreplaceable part of the business.
Rose is renowned for her expertise in budgeting for clients’ BAS and taxation debts in advance, ensuring their financial responsibilities are not only managed, but planned for with care and precision. Her warm and personal approach means she’s often the first person clients ask for when they call or walk through the door—and she’s never too busy to say hello, share a smile, or offer one of her famous hugs.
Rose is a amazing cook who delights in catering for her family, friends, and the lucky AFM team. From her divine pasta dishes to her to-die-for desserts, she’s always making sure everyone is well looked after. When she’s not in the kitchen, you’ll likely find her enjoying travel adventures or spending quality time with the people she loves most, her family and friends.
