Blog

John Zerella is the Founding and Managing Director of AFM Services, a boutique accounting firm he established in 1995 with a clear and enduring vision: to deliver exceptional client service, trusted advice, and cultivate a workplace culture that puts people first.

With over 30 years at the helm, John brings a unique blend of entrepreneurial spirit, commercial insight, and deep-rooted family values to every aspect of the firm. His ability to understand businesses from the inside out—paired with his strategic acumen and solutions-focused mindset—has earned him long-standing trust among clients across a wide range of industries.

John’s leadership goes beyond technical excellence. He is deeply committed to building a workplace where people thrive. Known for his integrity, mentorship, and empowering leadership style, John fosters a strong internal culture that values collaboration, accountability, and personal growth. Under his guidance, AFM has become more than just an accounting firm—it is a community.

At the core of AFM’s success is a commitment to cultural alignment. “We work hard to maintain a beautiful and nurturing environment where all team members are treated like family. That’s why we place so much importance on values and cultural fit when recruiting. It’s the foundation of who we are.”