John Zerella

Founder, Managing Director - Since starting AFM Services in 1995, Founder and MD, John has been passionate about achieving excellence for the thousands of clients he’s worked with on their estate planning, compliance, business advisory and taxation. This commitment to providing great service and value for our clients, as well as a unique understanding of their needs, not only underpins our core values of integrity, trust, and professionalism, but also extends throughout AFM and our staff. A true entrepreneur, John’s ability to understand a business and provide tailored solutions-based accounting advice is unmatched.

Rose Zerella

Practice Manager - Having been with AFM since 1995, aside from being the ‘mother’ of the team, Rose is the client care specialist, budgeting for clients BAS and Taxation debts in advance! She will have your debts, if any, covered. She ensures our clients’ needs are met every step of the way and loves working closely with the AFM team. Outside of work, she spends time juggling looking after four kids with John, as well as playing netball twice a week.

Eleesha Harrap

Office Manager - Joining the team in 2015, Eleesha is our ‘do-all’ wonder woman, coordinating the various aspects of AFM’s day-to-day operations. Her diverse career history in admin and management means she never shies away from a challenge and thrives on hard work and being a member of the AFM family. Avid history buff and bibliophile, Eleesha spends her time outside of work with her partner, family & friends, indulging in her passion for South Aussie food and wine.

Natalie Cardinale

Receptionist and PA - to John Zerella Since 2011, Natalie has been the smiling face that greets you at our front desk before steering you to the expert you need… if she can’t help you first herself that is. In the past, she was an expert on the gun range (seriously!), but nowadays enjoys spending time with friends and family. Natalie is currently furthering her skills by undertaking a Certificate IV in Accounting at TAFE SA.

Simon Chaplin

Accountant - Simon has an unparalleled attention to detail and methodical approach to his work. He prides himself on his consistency and, after nine years of working for AFM, delights in informing you that he has only ever had to go off sick once. Attributing his good health to his true passion for his work – as well as the team he gets to spend every day with – Simon is an accounting force to be reckoned with. Hidden talent…ability to rap – and not only a large catalogue of songs but in some cases entire albums. The older the song… the better!

Anneli Richards

Working across multiple business units within AFM including accounting, and our management advisory arm BIAS Australia, Anneli is a multi-skilled machine. Outside of work, her hobbies are equally as diverse, enjoying playing tennis as well as exercising her talent for the piano. An avid traveller, Anneli has lived and worked in 4 different countries, and nowadays enjoys spending her time going camping (the more remote the better!) with her family. Whether it be accounting or advisory, Anneli has your needs covered.

Roger Gordon

Accountant - Having worked in the Accounting, Taxation & Financial Planning industry since 1989 and working with AFM since 2007, Roger is one of our most experienced staff. Previously a Payroll Manager for a national group, he’s found time during his extensive career to be a trained wool classer and auctioneer. Roger prides himself on being able to find a solution to any problem, often finding fixes for problems that his clients didn’t even know existed. Outside of work, Roger and his wife Rosa enjoy travelling and spending time together.

Joel Thornhill

Accountant - Accountant and another superstar team member, Joel is an AFM family veteran having joined the company over 10 years ago. Like Alex and Simon, in his spare time he gets involved in various sporting activities. Other hobbies include overseas travel (six countries and counting), his passion for travel extending into work where he’s known for his dedication to visiting clients onsite.

Alex Kuhanez

Junior Accountant - Originally hailing from his family’s dried fruit farm in Mildura, Alex has always loved working with numbers “because they generally give you the clearest answer to how a business is travelling”. He’s fast becoming a superstar in the office with the team often enlisting the help of his keen eye for detail. Out of work, Alex is involved in sports, including playing cricket and football against Simon Chaplin.

Phoebe Dong

Bookkeeper - Phoebe has been a part of the AFM team as both an administrator and bookkeeper for several years. Our resident jack of all trades, Phoebe’s extensive experience in MYOB, Xero and QuickBooks means that there is no problem she cannot solve. Her methodical and analytical nature mean nothing gets missed. Outside of the office, Phoebe looks after her family and two young children.

Jiarna Zerella

Junior Bookkeeper - The newest member of the AFM team, Jiarna began in 2017 as our resident bookkeeper in training. Already demonstrating an eye for detail, she’ll soon be one of the go-to people for all things payroll, BAS and accounts payable/receivable. Outside of her current University education, Jiarna loves sport, and enjoys both coaching and playing soccer and football.

Matthew De Zilwa

Marketing and Administration Assistant - Joining the firm in 2016, Matt’s positive attitude and innovative thinking has quickly made him an integral part of the AFM team. Working behind the scenes in client engagement and marketing, Matt always has time for his colleagues and keeps them smiling with his gift for comedy. Outside of work, Matt is studying Marketing at University and enjoys hitting the gym in his spare time.